18A – Create a Customer Avatar

    My customer can be male or female, but their age, ideas and habits are the same. The general customer is the age from 16 to 40. They are distracted by their phone while driving, but are more cautious when others are in the vehicle with them. They're not a fan of driving and hate traffic, like most people. What singles them out is they text and drive at all times, not just at stop signs, stop lights and in traffic.
    The two specific customers I have are Jack and Jill. Jack is 21 and Jill is 20. They're dating and always text each other even when the other is driving. Both attend different universities in Florida, which Florida has been reported the US state with the most car accidents. Jack goes to University of Florida and Jill goes to Florida State University. On the weekends they take turns visiting each other.  
    Jack is better at not texting and driving except at stop lights and in traffic. Jill texts all the time, while driving or in traffic. Neither people have a brand new car, but Jack has Bluetooth in his car. That makes calling people easier and less distracting.
    Jack's hobbies include playing football with friends and hiking. He likes to disconnect from technology to enjoy the outdoors and the moment of things, so he takes a lot of road trips when possible. He is a huge fan of multitasking and does that a lot. Jill loves photography and considers herself a foodie. She works for a local bakery and delivers the baked goods around town. She loves trying new things, so her goal before she graduates is to try all of the best restaurants and food joints in town. Neither  mind driving, but tend to get antsy when it is for a long period of time. Music isn't always enough to keep them entertained on the road and off their phone.
    Both feel young enough to where they think they are invincible and can do anything they put their mind to. They don't think anything can happen to them. They are on that young life adrenaline. They are looking for experiences and creating memories, so they take every opportunity they can. They are go getters and try not to let anything get in their way. However, they are very dependent on their phone to get where they are going and achieving.

    What I have in common with them is their adrenaline for experiences in life. I also love driving, but if it is a long distance I find it difficult to pay attention to the road. I always make sure I have a set playlist so I do not mess with my phone. I am very dependent on my phone as well for certain things: school, maps, projects, etc. I don't think this is a coincidence because my product is aimed to my age group and type of person. I am one of the types of customers I am appealing to.