19A – Idea Napkin No. 2

1) My name is Shelby Cohron. After listening to people's interviews on their point of view of me, I realized more of my talents. I put 100 percent into everything that I do, I take time to help others and I am a great communicator. I am an photographer for Spoon University, an online publication, and the photography director for the UF campus chapter. I also have been a contributing writer for the Alligator, the school newspaper. I aspire to be the best that I can be, to take in more of my surroundings and to obtain all of the experiences I possibly can. Experiences can range from simply enjoying what's in my city to work experiences. That might not be the aspirations the assignment calls for, but I am learning more and more to engage in the moment. I see my business concept playing a big role in my life because it is a major problem that I am passionate about. I connect with it. I can make it resonate with people by communicating my passion.

2) I am offering rewards for people to stay off the phone as well as a GPS/map to get people to their destination. I would make people purchase the app that way there would be no in app advertisement that would distract the drivers. I know some map apps have advertisements that do distract the drivers. I heard it is a pet peeve of theirs. My app will offer products or coupons that the users will want and there will be a variety that will appeal to different age groups because not every age group has the same taste in rewards. The longer the driver stays off their phone, the more points they get. The more points they get, the more rewards they can "purchase" with their points.

3) I am offering it to males and females with the ages 16-30. These customers are drivers, people who use their car daily and get distracted easily because of their phone. These customers are not a fan of driving long distances and hate traffic. These drivers also use their phone all the time whether it is walking, working out or any other daily task. What these customers all have in common is they text and drive all the time, not just at stop signs, stop lights and in traffic.

4) These customers care because it will help them stay focused on the road, help keep those in the car safer from bad driving and keep surrounding drivers a little bit safer. Not only do they have to pay a small amount, but in return they can get multiple rewards for being a better and safer driver. If they pay a couple dollars, then they get products they like in return by simply staying off their phone. Parents, who can be seen as strong advocates for this app, would appreciate it because then they know it can help keep their child, who recently got his or her license, to pay attention to the road.

5) From what I noticed there is still a competition of helping people stop using their phones while driving. The iPhone has a new do not disturb while driving feature that stops notifications to come in when a person is driving. The app can be easily disabled by the driver, and then sometimes does not continue the do not disturb while driving feature. However, I have yet to find apps that offer rewards for staying off of the phone, a map included and notifications for people who want to know the driver's status.

These elements fit together because it is a big problem that has yet to go away. People are trying, but I haven't seen much success. The do not disturb feature is new, so I do not know how much information is available for how effective it is. I know the price is a weak factor because I do not know what is too cheap or too expensive. I also do not know how to code apps, so I would have to hire someone to do my coding, which would cost more money.

The two main feedbacks that I received from my first idea napkin was that this is an app needs to have a price and needs clients who would provide the rewards. I made sure this app is going to be paid for whether it is 99 cents to $1.99. I also need to appeal to companies who would be willing to partner with me. Having a great idea is not enough, they would need to make a profit somehow as well. I also added more detail to the specific age group I am targeting because it seems to be young adults with this driving issue.