Who: I know there are some people who are drivers (i.e.
bus drivers, taxi drivers, Uber drivers, etc.) who must focus on the road. I
have never been in any of these modes of transportation and saw the driver
using his or her phone. It is these drivers’ job. They are like everyone, who
can get distraction, but their job is their motivation. They share a lot in
common with others, but because it is their job specifically they (hopefully)
do not use their phone while driving unless it is music or GPS.
What: When discussing this issue with people, many said
they would use the product. However, I noticed they said they were more likely
to use an app/not use their phone if there was a good incentive like Starbucks
or coupons/buy-one-get-one offers.
Why: For
the outsiders’ need, I think they do not have one for this product exactly.
Perhaps when a driver is not driving for work, they would need to use the app. Other
than that, I do not think they would have this as a huge need.
Inside the boundary:
Who is In:
Young adults, teenagers driving, adults who all drive
What the Need Is: A good motivation for people to stop using their
phone while driving
Why the Need Exists: not many people use apps to stop
using their phone, people use do not disturb yet still check their phones,
people toss their phone to the side, but sometimes try to reach for it again.
Outside the boundary:
Who is Not:
Taxi drivers, Uber drivers, Lyft, bus drivers, etc. People who do not drive
themselves, passengers.
What the Need is Not: Cannot stop all phone usage, people
will still text no matter what, doesn’t fully stop the problem
Alternative Explanations: If a driver a person hired is using
their phone while driving, then they can get reported to the company they are working
for.
Hi Shelby! It seems that the interviews you conducted have led to some constructive feedback. As you found, there is no way to prevent all people from not using their phones while driving. Also, as you said some people like Uber, Lyft, and taxi drivers must use their phones while driving and therefore will not fall into your potential customer base. However, I feel that you do have a broad base of potential users for your app and that it has the ability to really lessen the occurrence of accidents related to phone distractions while driving.
ReplyDeleteHey Shelby,
ReplyDeleteYou may think Uber drivers must use their phones and may not fall into this problem you solved but I believe you can possibly network with Uber. Maybe only allow them to use their GPS and music which will cut off anything else that may be happening. I have seen Uber drivers texting while driving so this could help Uber as well as your business. I believe this can be implemented when partnering with other companies which will benefit you in the profit side of things. I'm sure not all people will stop using their phones, but with this company, it will prevent many others who love Starbucks (millions of people love Starbucks) from using their phone will driving.
This is a good idea and would benefit even more if you were to partner up with other companies to implement this.