The Opportunity: Many students are not motivated to stop
texting and driving because in the end it is easy to grab your phone and
continue to use it. Other than not risking their lives or their passenger’s
lives, there isn’t a great motivation to not use your phone while driving. Snapchatting,
texting, emailing and FaceTiming is extremely dangerous.
The
Who: Students who operate
their phone while driving
The What: Students continue to use their
cellphones while driving. It distracts from the road and is especially
dangerous at high speeds and in bad weather.
The Why: In the moment students don’t realize
the dangers and put other drivers in harm’s way. Some students think, “Oh it’s
a quick message,” “No one is on the road,” or they use the voice texting for
messages and even that can be dangerous.
Testing the Who: Students that drive as well as anyone
who drives needs motivation to stop using their phone while driving.
Testing the What: Not everyone uses their phone while
driving. Some people use their phone at stop lights, stop signs or during
traffic. The temptation to use your phone for a moment is always there. Some
people will drive short distances and not use their phone, but for longer
drives it is harder.
Testing the Why: Students/young adults are very into
social media and try to multitask while driving. Some justify using their phone
for work or sending out important messages. There are some apps that stop you
from texting and driving by deactivating it, apps that notify parents if their
kid is using their phone and different apps for different cell carriers. Points
are not enough. There are things to stop people from texting and driving, but I
am unaware of something that motivates people or gives them a goal to not text
and drive.
Interviews Summary: After interviewing five different
people of different ages and genders, I believe that my opportunity is still
possible, but the opportunity needs to be structured a bit differently. I
learned from the interviews that there are certain apps out there that stop
people from using their phones and driving, but not many that motivate people to stop using their phones.
I also learned it is all ages that have difficulty not using their phone in while
driving, not just young adults and teenagers. For the 3 younger interviewees,
they would use their phone less if they had a reward in the end. For the two
older, they did not mind if there was an award or not. It might be better to
aim towards all ages, but specify possible rewards/motivation to age groups.
Hi Shelby,
ReplyDeleteI believe there is a huge gap in the world with texting and driving, yet people are so ignorant to think it is a big deal. My own cousin actually totaled my car while snap-chatting and driving, which still astonishes me. I now ride with her in the car and see her always on her phone, which is something hard to believe. I believe it is so hard to come up with the perfect opportunity to get people to stop texting and driving, but I believe it is very capable and a great idea.
Hey Shelby,
ReplyDeleteI really like this idea because car accidents happen so often due to this problem. Teenagers and young adults are glued to their phones nowadays. I personally have cut off majority of my social media so I'm not consumed in my cell phone. If only phone providers could enforce this. But since they can't, you can! I can't wait to see you solution to this opportunity.
Great idea and great job!
Hi Shelby! I really like the opportunity you identified. I know that personally I have been tempted to text and drive or check my phone while driving despite how dangerous it is. It is all too common for people to get distracted by their phones and get in accidents that can be devastating or even fatal. I think an app motivating people to not use their phones while driving has the potential to really make an impact.
ReplyDelete