Tuesday, September 12, 2017

Identifying Opportunities in Economic & Regulatory Trends

1. Economic Trend: Texas Republicans Helped Chemical Plant That Exploded Lobby Against Safety Rules
The Opportunity: I believe an opportunity here exists because lobbying against these power
plants delay new regulations designed to improve safety procedures. With delays, it can affect the workers, those who use these plants and it will “add significant new costs.” I think the prototypical customer would be those who are working at the plant because this can affect their income, families and overall job safety. I think this would be difficult to exploit because of the multiple factors and players in this situation. There is not one simple solution because there are too many problems.
What I See: I saw this opportunity because of one specific word in the article title: Texas. I am
from Texas, so anything regarding that state I make sure to read it. I know many people in the oil and gas industry. Hearing about issues in my home state always catches my eye.

2. Economic Trend: FEMA’s Emergency Fund Expected to Run Dry By the End of This Week
The Opportunity: I believe there is an opportunity here because of the amount of effects
FEMA’s funds have. With Hurricane Harvey’s aftermath and Hurricane Irma’s damage, the funds are dwindling down. FEMA is running out of money, which can affect a lot of citizens who were damaged by both hurricanes. I think the consumer with the opportunity are people who have been affected. FEMA can handle the issues at hand because it is prepared, but the citizen might not be able to. I think the problem is difficult to exploit because there is a big audience to assists. There isn’t one easy solution to fix those who are affected by both hurricanes.
What I See: I believed there was an opportunity here because I saw the effects of Harvey and
Irma. These two hurricanes affected my family in friends in Texas and Florida as well as my entire school. I was in Hurricane Katrina and Ike. I remember the floods and high winds. Reading about FEMA running out of funds struck my interest immediately.

3. Regulatory Change: S. 1514: HELP for Wildlife Act
The Opportunity: I believe there is an opportunity here because it affects many hunters and
public target ranges. Wildlife changes affect everyone because of the environment, especially those who hunt and visit nature parks. There will be restrictions on expanding gun ranges or constructing more public target ranges as well as increases in protection for wildlife. I think those who own public ranges and hunt will be the most affected because there are going to be new restrictions. A solution for this could be relatively easy to exploit because it is one act that changes certain rules. It is straight forward issues, so finding an opportunity can be relatively easy.
What I See: I see an opportunity here because I grew up with camping and hunting/fishing. I was 
           very involved with knowledge of wildlife. Seeing this made me realize how many people it   
           can affect as well as the animals that can be affected (in a positive way).

4. Regulatory Change: H.R. 687: First Responder Access to Innovative Technologies Act
The Opportunity: I believe an opportunity might exists because the equipment that FEMA has
and will try to obtain will cost a lot of money, research and processing. I think FEMA will benefit overall from this act, but will have to go through more work to obtain better equipment. I think the opportunity is relatively difficult to exploit because this involves people’s future safety and affect every aspect of FEMA.
What I See: I saw an opportunity here because of the extreme weather issues surrounding my

friends and family lately. I have friends who work for FEMA and friends that are doctors, first responders, EMTs and in law enforcement. Seeing these effects are important to me because it can affect jobs and those I care about.

Thursday, September 7, 2017

Identifying Local Opportunities

Title of the article: RTS sees drop in ridership
Description: Gainesville Regional Transit System (RTS) is continuing to decline since last year. Less and less people are using RTS. It is not only in Gainesville, but across the country as well. It is due to multiple problems. UF students give 70 to 75 percent of business to RTS. The students are using scooters or walking.
Problem: The main issue is Gainesville Regional Transit System is losing money and riders. There are small factors contributing to the big problem like: students not using the transit as much, a bad stigma with riding the bus, and more students are using scooters, cars, or walking.
Who has the problem: RTS company has the problem of not getting people to use the transit system.

Title of the article: UF willing to host Richard Spencer at later date
Description: University of Florida will allow Richard Spencer, leader of the alt-right movement after cancelling him the first time. A Gainesville-based attorney challenged UF’s cancelations and demanded that the event be allowed to continue. If UF did not comply, then a lawsuit would be filed.
Problem: UF does not want to allow Richard Spencer to speak on campus because it can cause a safety and security issues. Many students are offended by his views and are upset that UF is allowing him to speak. 
Who has the problem: The University of Florida has a problem because it wants to keep its students safe and not have a lawsuit.

Title of the article: Gainesville, UF prepares for Hurricane Irma
Description: Due to Hurricane Irma, a category 5, Gainesville residents are preparing for a possible hit. The county became under a state of emergency. People are preparing for the storm coming. Students and Gainesville residents are purchasing as much canned goods as possible.
Problem: Stores are running out of cases of water and have yet to restock. With the hurricane coming closer, it becomes more of a big issue for the community. 
Who has the problem: Gainesville residents have the problem of lack of water supplies from grocery stores.

Title of the article: Sign warns motorists not to stop for bears
Description: There is a sign along East State Road 40 near Ocala that warns drivers not to stop for bears. People stop on the side of the highway to take photos and feed the bears.
Problem: People are stopping on the side of the road to feed and interact with a wild animal that can potentially harm them. It is not good to interact with wild animals because of their safety as well. 
Who has the problem: The Florida Fish and Wildlife Conservation Commission has this problem because it can cause traffic, it is dangerous to interact with wild animals (especially a bear) and it is a hazard to the animal as well.

Title of the article: UF drops in global university ranking for a second year
Description: UF continues to drop for the past two years in ranking, which are based in five categories. The categories are teaching, research, citations, international outlook and industry income. UF dropped in teaching and citations. However, it continues to remain the number one school in Florida. Steve Orlando, a UF spokesperson, said they could not provide an exactly reason for the drop in this year’s ranking, but will look more into it in the future.
Problem: The University of Florida is dropping in global university rank, and a reason has yet to be found. It has been happening for two years with a specific unknown cause. 
Who has the problem: The University of Florida has this problem because it involves their academic reputation and can affect their future applicants.

Wednesday, September 6, 2017

An Opportunity from a Serious Problem

I believe there is an unmet need with texting and driving. Many people use their phone while driving. People assume they can multitask while driving or will text at stop lights, but it can still cause accidents. This is not a new problem, but it is still reoccurring despite it being dangers. Many people will put their phone on “do not disturb”, put their phone away, put their phone on vibrate or will go on their phone when they are stopped. Approximately 660,000 drivers attempt to use their phones while driving throughout the day and the National Safety Council reports that cell phone use while driving leads to 1.6 crashes each year. In the united states, 1 out of 4 car accidents occurred because of texting and driving and it is six times more likely to cause an accident than drinking and driving. It is a serious problem in the United States. I believe there can be an app or a program installed in the phone to stop or deter people from texting and driving. I am 70 percent sure an opportunity exists.
#1: Female college student age 21, Florida resident; owns a car and scooter
1.     Have you ever texted/used your phone while driving?
o   “Yes, being honest I find myself texting and driving often.”
2.     When you are texting and driving (if you do), do you realize it is dangerous?
o   “Sometimes, other times it just becomes second nature.”
3.     When you realize that you are texting and driving, what do you usually do? 
o   “When I realize that I’m focusing more on my phone than driving, I try to correct myself and put my phone away.”
4.     Before you drive, how do you prevent yourself from texting and driving?
o   “I will try to do voice-to-text or use Seri or other methods that keep my eyes and on the road.”
5.     Are you happy with this solution?
o   “No, I feel that there needs to be more awareness to this issue, as well as other solutions.”
6.     How would you feel about a program or app that helps prevent you from using your phone while driving?
o   “I would love and support it!”
REFLECTION: This prototypical customer shocked me with one of her answers: “it just becomes second nature.” People are becoming accustom to using their phone while driving, which is not good. I am learning people are aware of the dangers, but continue to use their phone and drive .

#2: Female college student age 21, Florida resident; owns a car
1.     Have you ever texted/used your phone while driving?
o   “Yes, I've both used my phone and texted while driving before. I used my phone to change the music a lot, and sometimes I'll check my texts at red lights.”
2.     When you are texting and driving (if you do), do you realize it is dangerous?
o   “I do realize it is dangerous, and so I'm trying to use my phone less when I drive. But I think in the moment, I don't realize actually how dangerous it is.”
3.     When you realize that you are texting and driving, what do you usually do?
o   “When I realize that I'm texting and driving, I usually put my phone down. It can usually wait until I'm not driving anymore.”
4.     Before you drive, how do you prevent yourself from texting and driving?
o   “To prevent myself from texting and driving, I usually put my phone in my purse and put my purse in the passenger seat. This makes sure that my phone is out of my reach.”
5.     Are you happy with this solution?
o   “I'm only half satisfied with this solution because half of the time I forget to put my phone in my purse. I can't help but think there has to be a better solution.”
6.     How would you feel about a program or app that helps prevent you from using your phone while driving?
o   “I would love an app or program that prevents texting and driving! I think it’s becoming a huge problem in our society and I've even seen my friends text and drive with me in the car, which is scary.”
REFLECTION: Many people try to put their phone away and far away, yet still end up reaching it at some points. When driving with friends, people still text even though a friend in the car with them. A solution could be the friend text/use the phone for them. Using the phone to change songs can be dangerous as well and some people underestimate that factor, especially if they take too long to change the song.

#3: Male adult 27, Texas resident; owns a car
1.     Have you ever texted/used your phone while driving?
o   “I have used my phone while driving.” 
2.     When you are texting and driving (if you do), do you realize it is dangerous?
o   “I do realize it is dangerous. One has to be extremely aware or even more conscience of their surroundings in this case.”
3.     When you realize that you are texting and driving, what do you usually do?
o   “I usually do voice to text to make it safer for myself and others on the road. I have my Bluetooth car system read my messages for me then wait till I am at a stop sign or red light to respond or read messages.”   
4.     Before you drive, how do you prevent yourself from texting and driving?
o   “Sometimes to prevent it, I will leave my phone in my violin case where I am not able to get to it. I will also call people rather than texting them while driving.” 
5.     Are you happy with this solution?
o   “I am content with the solution. There is a law that has made Texas a hands-free state. I am happier about that solution.”
6.     How would you feel about a program or app that helps prevent you from using your phone while driving?
o   “I think it would be a helpful idea. I know that Apple is toying around with idea of having a version of “airplane” mode automatically come on when your car hits a certain speed. I am interested in seeing if this will have an impact of traffic and people’s lives.”
REFLECTION: I asked people I know in Texas because I know of this new law coming in place. I am glad the state is doing something to help prevent texting and driving, but I don’t know if it is enough. The Texas law becomes active this September. Hopefully, there will be a decrease in accidents.  


Summary: I think the opportunity is still here, but it needs to be refined to what can be done. Many people put away their phones or use the voice texting. It is still unsafe to use your phone while driving. After interviewing different people, I believe it is more accurate after these interactions because there is a temporary solution, but it is not always full proof. For entrepreneurs to succeed, they need to adapt to make the best of the information they are given from feedback. It is not necessary to change everything that is not liked by the customer, but it can help refine and shape the final product.

30A – Final Reflection

Goodbye ENT 3003, Looking back through my assignments and experiences, I thought, "Damn it. I probably could have done better for a c...